Paid on profit, not on revenue
The commission applies to the margin the test generates, once product cost, fulfillment, payment fees and returns are deducted. A losing test costs no fee at all.
PERFORMANCE-BASED FEES
Performance-based: what it costs you, and what you keep.
Our fees are based on the profit winning tests generate, never on revenue and never on your ad spend. Enter your figures: you will see what you pay, testing tool included, and what you keep.
An example, figure by figure
A brand with 100,000 visitors a month, a 2.5% conversion rate and a $80 average order value. Product cost $30, fulfillment $7, payment fees 2%, 8% returns.
Profit per visitor
$0.94
$2.00 of revenue, minus returns, product cost, fulfillment and payment fees.
Monthly profit
$93,500
What the tests will move. Neither ad spend nor fixed costs are in this figure.
Six winning tests, +10% each
+ $393,000
Extra profit over twelve months: each winner only earns over the months it has left.
Our fees
$36,100
50% of the first month of profit from each winning test, that is $6,012 per test, charged once.
Testing tool
$2,988
$249 a month, the only cost that comes back every month.
What you keep
$353,900
That is 90% of the profit the tests generated.
How to read this calculation
Once per winning test
We invoice the first month of gain, then nothing more. The test keeps earning for the next eleven months, and the years after, with no new commission.
The only cost that comes back every month
That is the testing tool, between $199 and $399 depending on your traffic. In the monthly retainer, it is included in the price.
Method: profit per visitor = conversion rate × AOV − refunds − product cost (on kept orders) − fulfillment − payment fees. Neither ad spend nor fixed costs are deducted: the commission applies to the margin the test generates, not to your P&L. Winning tests are assumed to be spread evenly across the year and their gains stack. Fees equal the commission applied to the first month of gain of each winning test, charged once.
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