+21%
in profit per visitor
Median across the brands we work with, over 6 months of testing.
200+ A/B tests launched
Intelligems & ABConvert partner
No retainer, no setup fee. We only charge for tests that win: 50% of the first month’s gain after rollout. After that, 100% of the gain is yours, for good.
30-minute call. For brands from €3M in annual revenue.
Brands we have worked with
+21%
in profit per visitor
Median across the brands we work with, over 6 months of testing.
1 in 3
tests declared winners
The other two stop you from rolling out a bad idea.
+13%
more orders at equal traffic
By removing the friction that holds back the purchase.
4 weeks
median duration per test
Duration and threshold set before we read a single result.
Figures measured in each client’s own testing tool, in margin and per visitor, over the first six months. Scope: e-commerce brands from €3M to €40M in revenue. Medians, not averages.
For every test: the hypothesis, what we changed, the traffic exposed and how long it ran. Not just the percentage that looks good.
1The “Find the perfect size” module, placed above the size guide on the product page: the recommendation takes a few clicks, without leaving the page.
Fashion · Product pages
Test run in-house, before Afterclick was founded
OUR HYPOTHESIS
Giving a size recommendation based on the customer’s body measurements, in a few seconds, should bring down returns caused by the wrong size.
WHAT WE CHANGED
A size helper on the product page: a few details in, the recommended size out, without leaving the page.
−18%
product returns
+5.4%
in profit per visitor
2M visitors exposed · 4-week test
1Everything happens on the class page: “Book Now” goes straight to checkout, with no cart drawer opening.
Leisure · Booking
OUR HYPOTHESIS
Booking on a single page, without going through the cart drawer, should get more visitors to book.
WHAT WE CHANGED
Date, time slot and remaining spots on the class page, and a “Book Now” button that goes to checkout without opening the drawer.
+9.8%
conversion rate
+13%
in profit per visitor
95,000 visitors exposed · 3-week test
1Winning variant: the price moves from $120 to $130, with the same offer, visuals and traffic.
Home Decor · Pricing
OUR HYPOTHESIS
The price had not moved since launch. A measured increase from $120 to $130 should lift average order value without sinking order volume.
WHAT WE CHANGED
A new price grid tested across the catalogue, with the same traffic and the same offer.
+7.8%
average order value
+10.7%
in profit per visitor
140,000 visitors exposed · 4-week test
1The pop-in opens when the detergent is added: a four-product kit for €4 more, savings shown, and a one-click exit for anyone who only wants the detergent.
Home care · Post add-to-cart
Test run in-house, before Afterclick was founded
OUR HYPOTHESIS
Right after the detergent is added, offering the full home-care pack for a few euros more should lift the basket without slowing the order down.
WHAT WE CHANGED
A pop-in turns the single detergent into a four-product kit for €4 more, with the savings shown and a one-click decline.
15%
take rate on the pop-in
+7.2%
in profit per visitor
150,000 visitors exposed · 3-week test
No package, no setup fee, no lock-in. What we earn depends entirely on your results.
50% of the gain for the first month per winning test, then 100% is yours.
€0in fixed fees
The gain is calculated on your margin, not on your revenue. The assumptions (COGS, shipping, payment fees, returns) are locked with you before the first test, and the shared month starts when the winning variant is rolled out, never during the test.
Book a callHow much could this earn me?
Your numbers, our commission, and what you keep. No sign-up, no email to leave.
Your numbers
The traffic the test will run on.
Net margin divided by your number of visitors, over the same month.
Don’t have it? Work it out in two minutes →Half of our winning tests land between 4% and 8%.
What it looks like for you
+ €168,480
in extra profit over twelve months
Our commission covers the first month after rollout, once, even if the test keeps earning afterwards.
What it actually costs, testing tool included →Afterclick was built for brands that already have traffic but whose pricing, offer and journey have not moved since launch. We don’t sell time, we sell decisions you can check in your own numbers.
Jonathan Crinquand
Founder, Afterclick
“I spent 7 years optimizing e-commerce as a product owner and CRO at brands like Lacoste, Spring and Nutripure. Today Afterclick tests for brands like Puppy Yoga Club and Remus, to bring results fast.”
We test what matters
No button-colour tests here. Every test we launch has a measurable impact on your profitability.
Aligned interests
We bill neither time spent nor number of tests. Our only pay comes from the margin we earn you. So we have no reason to launch a test without potential.
Your site stays yours
Access limited to what is needed, anti-flicker script reviewed by your devs, one-click rollback, and no test launched during peak season without your written approval.
An approach proven on hundreds of e-commerce brands to find, test and roll out the levers with the most impact on your profitability.
Book a callFree audit and prioritized roadmap
A review of your margins, your funnel and your catalogue. We list every CRO lever to pull, ranked by expected impact.
Test and read
Technical setup, duration fixed upfront, results read in margin and by segment, not just in conversion rate.
Rollout
The winning variant goes live across the catalogue. Only then does our commission start, on the month that follows.
E-commerce brands earning more profit per visitor, through concrete tests and rigorous execution.
Services
“A smooth and highly effective collaboration. The Afterclick team helped us simplify our funnel and grow sales in very little time.”
+13%in profit per visitor
over a 3-week test
Home Decor
“Afterclick brought us real CRO expertise, with a data-driven approach and an excellent level of execution.”
+10.7%in profit per visitor
over a 4-week test
Fashion
“A very structured approach, actionable recommendations and a real focus on business impact. Results from the very first weeks.”
+5.4%in profit per visitor
over a 4-week test
Free call, no strings attached.
In margin per visitor, inside your own testing tool: you see exactly the same figures we do. The margin assumptions (COGS, shipping, payment fees, returns) are locked with you before the first test and written into the contract. If we read them differently, your figure is the one that counts.
Because we carry all the risk: the audit, the strategy, the development and the analysis are on us, including on losing tests. And because the share is limited to the first month, while the gain stays with you for good.
No fee, no setup cost, no minimum. There is one fixed cost and it is not for us: the testing tool subscription. With ABConvert it runs from €199 to €399 per month depending on your session volume. It is taken out in your name and paid directly to the vendor, we take no margin on it.
Brands from €3M in annual revenue, with at least 100,000 sessions or 2,500 orders per month. Below that, a test takes more than six weeks to conclude: we tell you during the call, with the numbers.
Yes, there is no lock-in and no notice period. Only the commissions on winning tests already rolled out remain due, on their first month live.
You will only have paid for one month. If the effect erodes afterwards, you owe us nothing more. Every variant rolled out is documented, so you can remove it or re-test it whenever you like.
A staff account limited to what is needed, plus the testing tool. Variant code is deployed through the tool, reviewed by your developers if you want, and reversible in one click. No test is launched during peak season without your written approval.
No, about one in three. The other two stop you from rolling out a bad idea and cost you nothing. That is exactly what you are buying: decisions, not convictions.
One to two at most. Beyond that, tests contaminate each other and the results stop meaning much.
You do. Winning variants are deployed in your theme and stay yours, even if we stop working together.